Last updated: 30 October 2012

Quado Media Inc. Privacy Policy

Quado Media Inc. (“Quado”) has adopted this privacy policy (“Privacy Policy”) to explain how Quado collects, stores, and uses the information collected in connection with Quado’s products, services and websites.


1. Non-personal data
For purposes of this Privacy Policy, “non-personal data” means information that does not directly identify you. Additionally, non-personal data means “aggregate” and “de-personalized” information, which is data Quado collects about the use of Quado Services, from which any personally identifiable data has been removed.

Quado may use tools or third party analytical software to automatically collect and use certain non-personal data that does not directly enable Quado to identify you. The types of non-personal data Quado may collect and use include, but are not limited to: (i) device properties, including, but not limited to IP address, Media Access Control (“MAC”) address and unique device identifier or other persistent or non-persistent device identifier ("Device ID"); (ii) device software platform and firmware; (iii) mobile phone carrier; (iv) geographical data such as zip code, area code and coarse location; (v) game progress, time used playing, score and achievements; (vi) other non-personal data as reasonably required by Quado to enhance the Services and other Quado products and services.

Quado may use Apsalar analytics tool in order to develop and analyze use of the Services. If you wish to opt-out from Apsalar analytics, please follow this link:

Quado may use and disclose to Quado’s partners and contractors the collected non-personal data for purposes of analyzing usage of the Services, advertisement serving, managing and providing the Services and to further develop the Services and other Quado services and products.

You recognize and agree that the analytics companies utilized by Quado may combine the information collected with other information they have independently collected from other services or products relating to your activities. These companies collect and use information under their own privacy policies.
Quado may supplement your personal and non-personal data with data received from third parties in connection with demographic, advertisement, market and other analytics surveys or services.

2. Ad Serving Technology
Quado reserves the right to use and disclose the collected non-personal data for purposes of advertisement by Quado or Quado’s partners and contractors. Quado may employ third party ad serving technologies that use certain methods to collect information as a result of ad serving through Services. Quado or third parties operating the ad serving technology may use demographic and location information as well as information logged from your hardware or device to ensure that appropriate advertising is presented within the Service. Quado or third parties may collect and use data for this purpose including, but not limited to IP address (including but not limited to for purposes of determining your coarse location), Device ID, MAC, software, applications, hardware, browser information, internet and on-line usage information and in-game information. The foregoing data may be used and disclosed in accordance with this Privacy Policy and the privacy policy of the company providing the ad serving technology.

You recognize and agree that the advertising companies who deliver ads for Quado may combine the information collected with other information they have independently collected from other services or products. These companies collect and use information under their own privacy policies. These ad serving technologies are integrated into Services; if you do not want to be subject to this technology, do not use or access Services. Although Quado takes commercially reasonable steps to instruct such advertising companies to comply with the terms and conditions of this Privacy Policy, Quado does not have access to or control of third party technologies.

Quado may display to you behaviorally targeted advertising. If you want to be certain that no behaviorally targeted advertisements are not displayed to you, please do not use or access the Services.

3. Location Data
To the extent Quado makes location enabled Services available and you use such Services, Quado may collect and process your location data to provide location related Services and advertisements. For example, some add-ons or offers may be available at dedicated locations. Quado may use various technologies to determine location, such as GPS, Wi-Fi or other network-based data such as IP address. Your GPS geo-location is not accessed without your consent. Notwithstanding Quado’s partners who are providing location related parts of the Service, Quado will not share your GPS geo-location with third parties without your consent. To the extent Quado makes available GPS geo-location to third parties in accordance with this Privacy Policy, it will be provided anonymously. Please note that Quado may share your anonymous coarse location with its partners.

4. Personal Data
For purposes of this Privacy Policy, “personal data” means personally identifiable information that specifically identifies you as an individual.
Likely situations when you make personal data available to Quado include, but are not limited to: (i) registration for Services, contests and special events; (ii) accessing Services using a third party ID, such as social networking sites or gaming services; (iii) subscribing to newsletters; (iv) purchasing a product or services through Quado’s online stores; (v) using “tell a friend,” "email this page," or other similar features; (vi) requesting technical support; and (vii) otherwise through use of Quado Services where personal data is required for use and/or participation.

The types of personal data may vary depending on the type of activity you are engaged in. The personal data Quado may collect, process and use may include, but are not limited to your name, screen/nick name, Quado Services’ or third party service ID, e-mail address, phone number, photo or other image, birthdate, sex, address, friend connections, avatar image, credit card information, shipping information; and location (only if directly identifiable to you, otherwise Quado treats location as non-personal data).

If you choose to use Quado’s "tell a friend" or a similar service about Quado Services or order a gift certificate for your friend, Quado may store your friend's name and contact details that you provide to Quado.

Quado may use personal and non-personal data, both individually and combined together, for purposes of analyzing usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving), customizing Quado’s communications and to further develop the Services and other Quado services and products. Quado may combine non-personal data with personal data.

Quado may use your personal data to send messages to you with informative and/or commercial content about Quado’s services or third party products and services Quado thinks may be of interest to you, such as new features and services, special offers and updated information.

Please note that certain features of the Services may be able to connect to your social networking sites to obtain additional information about you. In such cases, Quado may be able to collect certain information from your social networking profile when your social networking site permits it, and when you consent to allow your social networking site to make that information available to Quado. This information may include, but is not limited to, your name, profile picture, gender, user ID, email address, your country, your language, your time zone, the organizations and links on your profile page, the names and profile pictures of your social networking site “friends” and other information you have included in your social networking site profile. Quado may associate and/or combine as well as use information collected by Quado and/or obtained through such social networking sites in accordance with this Privacy Policy.

5. Disclosure and Transfer of Personal Data
Personal data may be disclosed in accordance with applicable legislation and this Privacy Policy. Additionally, Quado may disclose personal data to its parent companies and its subsidiaries in accordance with this Privacy Policy.

Quado may hire agents and contractors to collect and process personal data on Quado’s behalf and in such cases such agents and contractors will be instructed to comply with our Privacy Policy and to use personal data only for the purposes for which the third party has been engaged by Quado. These agents and contractors may not use your personal data for their own marketing purposes. Quado may use third party service providers such as credit card processors, e-mail service providers, shipping agents, data analyzers and business intelligence providers. Quado has the right to share your personal data as necessary for the aforementioned third parties to provide their services for Quado. Quado is not liable for the acts and omissions of these third parties, except as provided by mandatory law.
Quado may disclose your personal data to third parties as required by law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or Quado to legal liability. Quado may also disclose your personal data to third parties when Quado has a reason to believe that a disclosure is necessary to address potential or actual injury or interference with Quado’s rights, property, operations, users or others who may be harmed or may suffer loss or damage, or Quado believes that such disclosure is necessary to protect Quado’s rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on Quado. To the extent permitted by applicable law, Quado will make reasonable efforts to notify you of such disclosure through Quado’s website or in another reasonable manner.

6. Data Retention and Correctness
Quado retains the data collected pursuant to this Privacy Policy for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter if the collected data is no longer needed for purposes specified in this Privacy Policy, Quado deletes all aforementioned data in its possession within a reasonable timeframe. Quado does not verify the correctness of personal data.
Irrespective of the above, Quado may still retain some of the data to the extent such retention is necessary to resolve disputes, enforce Quado user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services.

7. Cookies, beacons and tracking
The Services may use “cookies” and other technologies such as pixel tags, locally shared objects, clear GIFs and web beacons. Quado treats information collected by cookies and similar technologies as non-personal data.

Cookies: A “cookie” is a small bit of record-keeping information that websites often store on a user's computer. Quado’s cookies do not include personal data and are typically used to quickly identify your device and to “remember” you. You can disable cookies or set your browser to alert you when cookies are being sent to your device; however, disabling cookies may affect your ability to use the Services.

Flash cookies & HTML5: Quado may also use Flash cookies (locally shared objects) and HTML5 storage (locally stored objects). Locally shared objects are small files similar to browser cookies and are used to remember your settings to personalize the look and feel of the Services. Locally shared objects only collect data in the aggregate. You may prevent locally shared objects from being placed by disabling locally stored objects in your browser or visit Locally stored objects, such as HTML5 Web Storage, are used for similar purposes as cookies but typically may contain a greater amount and different types of data than browser cookies.

Web Beacons and pixel tags: A “web beacon” or a “pixel tag” is an electronic image that allows Quado to count users who have visited certain pages or viewed certain advertisements. Web beacons, like cookies, do not include personal data. E-mails and other electronic communications Quado sends to you may contain pixel tags that enable Quado to track your usage of the communication, including whether the communication was opened and/or what links were followed, if any.

8. Third Party Terms and Conditions
Please note that your access to and use of the Services may be subject to certain third party terms and conditions and privacy policies, including but not limited to application stores, map data providers, mobile software platforms, on-line gaming platforms, social networking services and payment providers. You recognize and agree that Quado is not liable for any such third party terms and conditions and their use of your personal data.

Quado may in its discretion make available links through advertisements or otherwise enable you to access third party products or services. Please note that, while using such products or services, you are using products or services developed and administered by people or companies not affiliated with or controlled by Quado. Quado is not responsible for the actions of those people or companies, the content of their products or services, the use of information you provide to them, or any products or services they may offer. The fact that Quado is linking to those products or services does not constitute our sponsorship of, or affiliation with, those people or companies.

Quado may from time to time make available Quado’s partners’ services, such as sweepstakes or polls and such services may require you to disclose personal data in order to register for and access such services. Such services will reasonably identify the partners at the point of where you are required to disclose personal data. If you at that point choose to disclose your personal data, such personal data may be transferred directly or via Quado to such third parties and will be subject to the privacy policy and practices of such third parties. Quado is not responsible for the privacy practices and policies of such third parties and, therefore, you should review the privacy practices and policies of such third parties prior disclosing any personal data in relation to such services.

Please note that certain Services that Quado may offer, such as multiplayer gaming, social networking and gaming console services, may use third party services to provide authentication for the Services with a gaming console ID, social networking ID or gaming network account. When you register to join or use the Services from a third-party gaming or social networking system, certain personally identifiable user and/or membership data may be transferred automatically to and from Quado and you hereby consent to the processing, using, combining, disclosing and retaining of such data in accordance with this Privacy Policy by Quado.

9. Safeguards
Quado follows generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity and privacy of the information in Quado’s possession. Only those persons with a need to process your personal data in connection with the fulfillment of their tasks in accordance with the purposes of this Privacy Policy and for the purposes of performing technical maintenance, have access to your personal data in Quado’s possession. Personal data collected by Quado is stored in secure operating environments that are not available to the public. To prevent unauthorized on-line access to personal data, Quado maintains personal data behind a firewall-protected server. However, no system can be 100% secure and there is the possibility that despite Quado’s reasonable efforts, there could be unauthorized access to your personal data. By using the Services, you assume this risk.

10. Other
Please be aware of the open nature of certain social networking and other open features of the Services Quado may make available to you. You may choose to disclose data about yourself in the course of contributing user generated content to the Services. Any data that you disclose in any of these forums, blogs, chats or the like is public information, and there is no expectation of privacy or confidentiality. Quado is not responsible for any personal data you choose to make public in any of these forums.

If you are under 13 years of age or a minor in your country of residence, please ask your legal guardian’s permission to use or access the Services. Quado encourages parents and/or guardians to play an active role in their children's online experience at all times. Quado does not knowingly collect any personal information from children under 13 years of age and if Quado learns that Quado has inadvertently gathered personal data from children under 13 years of age, Quado will take reasonable measures to promptly erase such personal data from Quado’s records.

Quado may store and/or transfer your personal data to its affiliates and partners in and outside of EU/EEA member states and the United States in accordance with mandatory legislation and this Privacy Policy. Quado may disclose your personal data to third parties in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of Quado’s stock and/or assets or other corporate change, including, without limitation, during the course of any due diligence process provided, however, that this Privacy Policy shall continue to govern such personal data.

11. Further information
Should you wish opt-out from receiving communications (such as newsletters or offers) from Quado, please contact
Quado makes good faith efforts to enable you to review, update or correct your personal data in Quado’s possession. In order to do so, please contact Quado at Quado will need sufficient information from you to establish your identity and to verify your access request, and also to assist us in handling your request. Please note that even if personal data is changed or deleted according to your request, Quado may still retain some of your personal data to resolve disputes, enforce Quado user agreement(s), and comply with technical and legal requirements and constraints related to the security, integrity and operation of Quado Services.

Quado regularly reviews its compliance with this Privacy Policy. If Quado receives a formal written complaint from you, Quado will attempt to contact you directly to address any of your concerns. Quado will cooperate with the appropriate governmental authorities, including data protection authorities, to resolve any complaints regarding the collection, use, transfer or disclosure of personal data that cannot be amicably resolved between you and Quado. Any dispute, controversy or claim arising out of or relating to this Privacy Policy or the breach, termination or validity thereof shall be finally settled at Quado's discretion (i) at your domicile's competent courts; or (ii) by arbitration in accordance with  the Commercial Arbitration Rules of the American Arbitration Association (AAA) and, where appropriate, the AAA's Supplementary Procedures for Consumer Related Disputes (AAA Consumer Rules), both of which are available at the AAA website AGREE THAT YOU MAY BRING CLAIMS AGAINST QUADO ONLY IN YOUR INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING.